Explaining Customer Communications Management Technology For Marketing Communications Professionals

Customer Communications Management is a term marked by research firms such as Gartner Group, Forrester Research and Madison Advisors define convergent series of information technology solutions that together provide marketing communications professionals the ability to advance in the way they communicate with their clients.

Proponents of customer communication and its definition include the Gartner Group, Forrester Research and Madison advisers, as well as many vendor organizations such as Pitney Bowes Group 1 Software, HP Exstream Software, Thunderhead, xenos and EMC Document Sciences.

the initial communication with clients Management concepts are focused on the use of business transaction documents. These documents, such as bank statements, bills, invoices and other transactional documents, customers are seen as an ideal place in which to promote company products to customers.

the reasoning behind this is stated in the research analysts to Info Trends, "transaction documents are opened and read by more than 90% of consumers. Since the average consumer is bombarded with advertisements, e-mail, direct mail and other forms of solicitation every day, transPromo can help you cut through the clutter and stand out ."

Not only are transactional documents more likely to be opened and viewed by other types of documents, they are more likely to be studied for longer than say, direct mail pieces. Therefore, the company has the opportunity to communicate and promote your message to the buyer.

technology that supports customer communications management also allows the sophistication of the content of the message. Feedback and communication technology management may consist of the following components (which you'll find plenty of information on this site ):

1 Data extraction, transformation and loading software.
2nd Data management, analysis and location intelligence software.
3rd Data Hygiene database software.
4th Document composition software.
5th Electronic document archival software, and perhaps the payment processing functionality.
6th Print Stream Engineering / Post processing software.
7th Mailing consistent database software.
8th The printer management software.
9th High and medium volume production printers.
10th Envelope Inserter machines such as those manufactured by Kern, Bowe or Pitney Bowes.
11th E-mail marketing software.
12th SMS communication software.
13. Mobile Media software-based content distribution.
14th Entering in the recent social media distribution software.
15. Document Production reporting software

There are several key factors about how the software helps professional marketing communications.

software data extraction is a marketing and business opportunity to combine data from multiple systems to allow customer analysis. Through this process, customer analysis it is possible for marketers to assess marketing mix and position individual products to the customer in terms of importance to the customer or the results of purchase propensity models.

The end result of this process will create a data model, data collection and decision rules that allow a document composition engine to follow its own set of application documents, the rules for the construction of individual documents on the basis of the data items contained within the record of individual data.

The concept of one-on-one marketing was born.

It is theoretically possible that at least for the run of 100,000 reports, no statement will contain the same set of offerings. Thus, clothes for women should not be marketed for men, while "male gadget 'would not be marketed for women.

However, customer communications management is not just about making offers to users. It also gives companies the opportunity to improve the clarity of communication. Instead of the production line driven data which is difficult to perform customer trends and deepen understanding in regard to his or her connection with the supplying company, customer communications management provides an opportunity for the company to provide a visual analysis through clear graphics and contents noted.

document composition engine is responsible for interpreting the data and after a series of rules to create a set of documents that can be printed or distributed electronically putem.Motor document composition and printing usually produces a stream or XML data.

Print flow languages ​​that use the printers to make printing process. They are known as PDL or page description language. Common print stream types include AFP, Xerox Metacode, VIPP, PCL and PostScript. There are many others, but, in the production printing environments, and are probably the most common.

Sometimes a document composition engine will output XML. The advantage of XML is that is May will be repurposed or print or various electronic formats. Thus, XML provides a standard of interoperability between different systems of computer software.

as documents move from the virtual information environment becomes something physical, the first May after processing needs. Post processing can be used to prepare the print production and distribution. This may include tasks such as application of barcodes to deliver specific instructions inserters and mail piece that is different this year compared to the actual Inserter is used. For example, one manufacturer is Inserter may require different user bar code to complete the same task from another.

after-treatment not only covers the production of preparations. One of the key cost considerations in customer communications management is the cost of sending. Various postal operators around the world offer a discount scheme if the volume of mail before the manufacturer-mail before sending species. As this process saves the postal operator of considerable effort and expense, the discount is passed on to the manufacturer's mail. Where mailing quantities are high, this figure may be significant discounts for mail producer, for example, where the Royal Mail in the UK will offer 18% discount to customers who, before sorting out your e-mail at 120 'pots'.

Post processing can not satisfy all the needs of mail sortation, however, for organizations that produce far fewer jobs, mail sortation machines, located as the last element of the production process may be more appropriate. Many small jobs can be summarized through the day, and then bundled together for physical mail sortation process.

Sometimes, additional processing may be an integral part of the document composition and it can be more efficient than the production point of view, because instead of creating a two-step document creation and processing processes, it can be delivered in one step and as part of a larger application document . This can save you the time of production.

Print Management Software manages the routing and distribution of print was a production printer, or a fleet of printers. Print management software not only to provide guidance as a benefit, however, it also provides a mechanism to ensure delivery (ensuring that all printed pages) through communication and feedback from the printing device and also provides management information that is useful for producing a document managers.

Making printers themselves are a key factor in the development of customer communications management koncepta.Pojavom high-speed, 90 ppm and faster economic production color printers in the past few years, driven utility and power of customer communications management, which means the company can produce 'printers' quality documents on the fly using the data that can be infinitely variable as the one-on-one customer communication documents.

The last step of the process and the final major utiliser data derived upstream of the insertion / mail process is complete. This is where paper documents combined with envelopes and zapečaćena.Inserter uses camera technology to read bar code that provides Piece ID, often in combination with the data file produced by any application or document composition engine after processing.

The Piece ID obtaining data files and perform a look-up, the inserter is able to determine such factors as the number of pages for a particular piece of mail, whether any additional physical input needed (such as leaflets) and whether or not the piece should be sorted out for special human handling.

The inserter is able to determine what should go into each envelope. Through further downstream cameras and sensors, it is also able to determine the integrity of the part.

, but this is not where the customer communications management ends. The provision of an archive of documents, means that the document was created by the motor part of the document may be available to the company call center or web page. Call center users benefit from being able to engage the customer looking document that the customer has in hand. It saves money in call centers, call center accelerates customer time query resolution, which means that call centers can handle more customers with fewer staff.

submission of documents through electronic channels is also seen as good, as consumers a choice of receiving documents the method that best suits their lifestyle. In combination with electronic payments, it can accelerate the collection of money and time to improve the position of the company's cash flow.

The importance of communication is considered crucial in the crowded, competitive market where service differentiation can be difficult. The documents that add value to customer relations and add differentiation for many service-oriented company and be a major factor in improving customer retention and acquisition.

Director of Marketing Officers are adopting customer communications for the Management heralds new opportunities and new way to develop relationships with customers.